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Quick Summery: the Museum of Sparkle is Evermore's 1,000 sq ft concept space inside its Wafi Mall flagship, opened March 2026. It houses seven rotating, one-of-a-kind lab-grown diamond exhibits — including a 7.1-carat diamond falcon and a 62-carat emerald necklace — plus a customization corner where visitors can design their own piece. Open daily, 10am–10pm, no appointment needed.

Most jewellery showrooms are built around one question: which piece will you buy today? Our flagship at Wafi Mall was built around a different one: what would you create if nothing held you back?

We call it the Museum of Sparkle. It opened in March 2026 — a 1,000 sq ft concept space that doesn't function like a typical store. At its centre are seven exhibits: two set in the windows facing out onto Wafi Mall, and five more on standalone pillars arranged in a circle at the heart of the showroom. Each one is a single, one-of-a-kind piece that — if it had been made with natural stones — would belong in a museum vault, not a price list.

That's the point we wanted to make. Lab-grown diamonds remove the ceiling that's always existed in fine jewellery. A natural 60-carat emerald or a 23-carat heart-shaped diamond isn't something most jewellers will ever touch, because stones like that are vanishingly rare and the cost is prohibitive. Grown in a lab, the same scale becomes possible — and that opens up a kind of creative freedom the industry has never really had before. The seven exhibits exist to put that freedom on display.

The seven exhibits

A tribute to one of the world's most talked-about engagement rings. Our oval three-stone ring is Evermore's own interpretation of the design popularly associated with Cristiano Ronaldo's proposal — built around a 23-carat oval centre stone, with a total weight of 31 carats across the piece.

An infinity band, scaled up. A 17-carat oval centre stone sits within a continuous band that graduates from 3 carats down to 1 carat as it wraps the finger — a familiar silhouette taken further than a natural-stone version ever could.

A 25.1-carat pink heart. Natural pink diamonds of any real size are typically found only in the Argyle mines in Australia and are among the rarest stones in the world. Ours sits at the centre of a pendant, surrounded by a silhouette of angel wings built from tiny marquise-cut diamonds.

A diamond cut into the shape of a falcon. At 7.1 carats, this piece is a tribute to the UAE's national bird and took our team three months of R&D to cut and develop. It exists nowhere else in the world. We've deliberately left it unset — whoever acquires it should have full creative control over how it's worn — though we'll admit we think it would make an extraordinary brooch.

A 62-carat emerald necklace and earring set. The necklace centres on one of the world's largest lab-grown emerald pairs at 62 carats, with matching 30-carat emerald pairs in each earring. The design draws on the royal jewels of Persia and India, set in an open lotus basket setting that reveals an architectural pattern when viewed from behind.

A necklace and earring set built from diamonds that almost never exist together. This piece combines hundreds of diamonds cut into shapes that are exceptionally rare in nature — moval, kite, trapezoid, shield, half-moon, and step-cut Asscher among them. Sourcing even a handful of natural stones in these cuts is difficult; assembling hundreds of them into a single cohesive piece is the kind of project only lab-grown diamonds make possible.

Two tennis necklaces, classic shapes taken to a scale natural stones rarely allow. One features a 23-carat pear drop; the other, a 23-carat heart. Both are our homage to a jewellery classic, reimagined at a size the natural diamond market could never sustainably support.

Each exhibit anchors a full Evermore collection inspired by its design, and the exhibits themselves rotate roughly every six months — so there's a reason to come back even if you've already seen the museum once.

More than a display case

The Museum of Sparkle was designed to be walked through, not just looked at. Quotes from our founders line the walls, alongside the beliefs that shaped the space and markers of a track record built over decades in Dubai's jewellery trade — a depth of expertise that few brands in this category can match.

There's also a customization corner, where you can handle different diamond sizes, sketch out ideas with our team, and follow the process from first sketch through CAD modelling to the finished piece. We keep a portfolio on hand of past bespoke commissions — intricate, one-of-a-kind pieces made for other customers — because very few jewellers in Dubai can offer this kind of service end to end. We can, because our manufacturing happens in-house.

Every custom piece we create is backed by a 100% money-back guarantee. That guarantee applies to custom orders specifically — built around your own design, your own stone choices, your own sketch — not to ready-made stock pieces bought off the shelf. We back custom work this way because we're confident in what our team can create, and we want anyone considering a bespoke piece to feel free to be ambitious with the brief.

What we actually want you to take from it

The easy choice in fine jewellery is the safe one — the classic solitaire, the expected band. There's nothing wrong with that choice. But we built this space because we wanted people to see, in person, how far a piece of jewellery can go when the only limit is imagination rather than what a natural stone can physically provide. Most visitors come in expecting to look at rings. They leave thinking differently about what their own ring could be.

Visit the Museum of Sparkle

The Museum of Sparkle is part of our flagship showroom at Wafi Mall, Phase 5, Ground Floor, Shop No. 537–538, Oud Metha Road, Dubai. We're open seven days a week, from 10am to 10pm — no appointment needed to walk through the exhibits.

If you're exploring a custom piece of your own, this is the place to start — bring a reference, a Pinterest board, or just an idea, and our team will walk you through what's possible.