Diamonds Have Changed — And So Have We
For decades, diamonds were a status symbol sold through emotional pressure, tradition, and high markups.
But Gen Z?
We’ve read the fine print. We ask questions. We believe in experiences over objects — and logic over blind tradition.
So it’s no surprise that lab-grown diamonds are becoming the default choice for Gen Z buyers worldwide.
Why pay triple for something just because “that’s how it’s always been”?
What Makes Lab-Grown Diamonds Different
Same Sparkle, Structure & Certification
A lab-grown diamond is carbon-for-carbon identical to a mined diamond. It has the same hardness, brilliance, fire — everything.
The only difference?
Where it came from. One was mined from the earth. The other was made in a lab, under high pressure and temperature — replicating exactly what nature does, just faster and cleaner.
Every Evermore lab-grown diamond is IGI-certified and Type IIa — the purest quality, just like top natural diamonds.
Zero Guilt. All Shine.
Lab-grown diamonds are:
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Conflict-free
- Eco-conscious
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Not linked to unethical mining or child labor
- Low carbon impact
Gen Z cares deeply about ethical fashion and sustainability. Lab diamonds align with that mindset, without asking you to compromise on beauty.
Way More Affordable
A 2 carat natural diamond ring in Dubai? Easily AED 30,000+
The same 2 carat lab-grown ring at Evermore? Around AED 9,999
Why?
No middlemen. No inflated margins. No pressure to conform.
Just a great diamond. For a price that respects your financial goals.
5 Reasons Gen Z Is Switching to Lab-Grown
1. Smarter Value = More Bling for Your Buck
Why settle for a 0.5 carat stone when you can get 2x the size and sparkle for the same price?
Lab-grown diamonds make it possible to shop big, shine bold, and still stay within budget.
Evermore’s rings start at just AED 1944 — and look like a million bucks.
2. Eco-Friendly & Ethical
Gen Z is rewriting the rules of luxury — and making sustainability part of the conversation.
With lab-grown diamonds, there’s no destruction of ecosystems, no blood diamond controversies, and no digging deep into the Earth for a rock.
This is luxury with a conscience.
3. Individuality Over Tradition
You're not like everyone else — why should your jewelry be?
From custom ring designs to stackable bands to unconventional shapes, lab-grown diamonds open up design flexibility without blowing your budget.
At Evermore, we customize every ring for you — down to the tiniest detail.
4. Data-Driven Decision Makers
You’ve Googled it. You’ve read Reddit. You’ve watched the reviews.
Gen Z buyers do their homework — and what they find is clear:
Lab diamonds are chemically identical.
They’re certified.
They’re 30–50% less expensive.
They’re better for the planet.
Why wouldn’t you choose them?
5. Buying Jewelry on Their Own Terms
No pressure. No drama. No creepy salespeople in velvet chairs.
Gen Z wants:
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Try-ons via WhatsApp
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Straightforward pricing
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Clarity, not confusion
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Design-led decisions
At Evermore, you can shop your ring like a pro — with a free Diamond Expert Call, live videos, and real-time quotes. Jill (our expert assistant) is just one tap away.
Evermore = Gen Z Energy
Here’s what makes Evermore a perfect fit for the modern shopper:
Feature |
Evermore Delivers |
Sparkle |
IGI-Certified, Type IIa Lab-Grown Diamonds |
Price |
Rings from AED 3940— with up to 4 carat options |
Customization |
Fully made-to-order designs, no extra markup |
Shopping |
Consult via WhatsApp, see real videos |
Transparency |
Direct from our studio. No middlemen. No fluff. |
Ready to Start Your Sparkle Journey?
Tap here to book your free Diamond Expert Call on WhatsApp
Ask questions, explore designs, get a custom quote — all within 10 minutes.
Bonus: All rings come with free shipping, resizing & polishing.